Prime Video brings back Skins Game golf event for Black Friday sports lineup

Prime Video brings back Skins Game golf event for Black Friday sports lineup

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Andy Jassy is President and CEO of Amazon | Amazon

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Prime Video is set to broadcast the Skins Game golf event on the morning of November 28, ahead of its annual Black Friday Football game and a new NBA doubleheader. This marks the return of the Skins Game, which last took place in 2008.

Charlie Neiman, Prime Video’s head of sports partnerships, said, “We’re thrilled to help relaunch the Skins Game as part of an unprecedented day of live sports on Prime Video this Black Friday. Partnering with PGA TOUR Studios, Pro Shop, and Propagate Content to broadcast this storied event with four of the game’s most captivating stars opens more than 15 hours of exclusive live sports coverage on Prime Video, and underscores our commitment to delivering innovative, premium sports programming to fans around the world.”

The upcoming event will feature four notable golfers: Tommy Fleetwood, who won the 2025 FedExCup; Justin Thomas, a 16-time PGA TOUR winner; Xander Schauffele, a two-time major champion; and Keegan Bradley, who has eight PGA TOUR wins. The competition will take place at Panther National golf course in Palm Beach Gardens, Florida.

Coverage for the Skins Game will begin at 9 a.m. ET exclusively on Prime Video. Access to Prime Video comes with a Prime membership that costs $14.99 per month or $139 per year. There are also discounted memberships available for young adults and qualifying government assistance recipients at half price.

For those not already subscribed to Prime, Amazon offers a 30-day free trial. The service can be accessed via hundreds of compatible devices including smartphones, tablets, set-top boxes, game consoles, smart TVs, or through web browsers. Users can also download content for offline viewing on iOS, Android, and Fire devices.

The Skins Game was first introduced in 1983 as an unofficial money event on the PGA TOUR and became known for high-stakes matches among top golfers such as Jack Nicklaus and Tiger Woods. The format remains traditional: each hole has a cash value that rolls over if tied. This year’s version introduces a “reverse purse,” where each player starts with $1 million on their scoreboard and fortunes change with every hole won or lost.

In addition to golf coverage, Prime Video recently announced it will stream extra hours from the first two rounds of the Masters Tournament starting in 2026.

Other sports content available includes shows like ‘New Heights with Jason & Travis Kelce,’ which features NFL insights and commentary from the Kelce brothers.

Prime membership provides several benefits beyond video streaming—including savings opportunities—which Amazon highlights as ways members can save money throughout their subscription.

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