Fraud risks in marketplaces and customer experience organizations are increasing as artificial intelligence makes it easier for bad actors to generate fake identities. According to Gartner, by 2028 one in four job applicants could be fraudulent, posing challenges especially for remote-first businesses.
Liveops, a company specializing in customer experience solutions for over 25 years, has focused on building trust and preventing fraud through a combination of technology, partnerships, and human oversight. The company uses Yardstik’s ID verification and background checks to confirm the identity and credentials of every applicant before they begin providing services.
AI-generated synthetic resumes and documents have become more common. Staffing Industry Analysis (SIA) reports that over 70% of HR leaders have encountered fabricated or misleading information from candidates during the hiring process. Most issues involve employment history, educational background, or credentials.
Liveops combines human expertise with Yardstik’s tools to ensure only qualified professionals are connected with clients. Fraud prevention continues after onboarding with ongoing monitoring of contractor behavior and transactions. When anomalies appear, systems flag them for review by brand specialists who make decisions based on their judgment.
The company also invests in certification programs, skill-building opportunities, and engagement initiatives designed to foster professionalism among agents while deterring those not committed to delivering quality service.
Liveops describes its relationship with Yardstik as a collaborative defense model that includes sharing data and real-time intelligence to strengthen fraud prevention strategies across client organizations.
This month at the Marketplace Risk Management Conference (MRMC) NYC 2025, Liveops will participate alongside Persona and Yardstik to discuss how AI is changing the fraud landscape for marketplaces, vulnerabilities unique to these environments, and practical ways onboarding systems can protect trust without hindering growth.
“Because in today’s environment, trust isn’t just important—it’s everything.”